So, advertising on Railway Tickets, eh?

This is a presentation that I'd done in college last year (around 20/05/2005, according to my email):



see slide 16 (of 19)


We were supposed to prepare marketing plans for shaving systems, and I conducted an email survey (some of you may remember the questionnaire) on issues with disposable razors. No offence, but the presentations by the girls and my sikh friend Mahapavit were hilarious since they've never used a razor. :D

Anyway, there were no budget constraints for the marketing plan, so I thought - since we're repositioning the disposable razor as a travel razor, why not advertise on railway tickets and have counters on platforms for impulse purchasing (razors are essentially impulse purchase products)
3 Comments:
Anonymous Adi said...

for quite some time Priyagold biscuits would have ads on the back of BEST bus tickets. Haven't seen those of late, though...

October 23, 2006 2:14 AM  
Anonymous Anonymous said...

Dear Friend,
Marketing is the life blood of business. Even if a less than perfect product is marketed properly, it can result in massive revenues and profits. And even if you have a quality product not properly markets can result in losses.
Rajeev
www.business-affairs.blogspot.com

October 23, 2006 5:50 AM  
Blogger illusions said...

Doesn't play on my system...send it across.

October 24, 2006 1:15 AM  

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